Genre: Action
The LITTLEST PET SHOP property began as a line of collectible mini-dolls aimed at tween girls and their zeal for nurturing and collecting. With more than 300 pets available to collect and cherish, girls simply can’t get enough of these quirky, edgy and cute pals and the accompanying LITTLEST PET SHOP playsets and accessories that make the experience complete. Since its re-launch in 2005, the LITTLEST PET SHOP brand has quickly become the fastest growing brand among girls in the toy industry with more than 60 million pets sold. It is also one of the hottest licensed lifestyle properties among young girls. The brand’s licensing program has nearly tripled in the past year from 45 to 120 licensees across major categories from apparel and accessories to publishing, electronics, and room decor. LITTLEST PET SHOP VIPs takes the concept online, in a virtual world where girls can customize homes for their pets as well as personalize the pets with the latest apparel and accessories purchased at virtual stores and boutiques.
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